Andre Petterson | brand
Andre Petterson | brand
April 14 – 28, 2018
3045 Granville St, Vancouver
Opening Reception: Saturday, April 14, 2:00 - 4:00pm
Advertising logos pepper tapestries of billboards, street signage and bus banners across urban landscapes in cities and rural villages all over the world. Branding, an essential tool for marketing and identity construction in late capitalism, serves as a mode of communication rife with meaning about access, possession, and consumption. In brand, Vancouver-based artist Andre Petterson explores themes of globalization and cultural homogenization through the dissemination of visual ephemera in marketing campaigns of large western corporations such as Disney, Coca-Cola, and Starbucks.
Best known for his work blending painting and photography, Andre Petterson exposes the breakdown of traditional distinctions between high and low, real and fake, old and new, urban and rural through cutting, collaging and painting. brand destabilizes the significance of recognizable cultural signifiers as they are re-contextualized and re-configured in different contexts; sometimes reinforcing wealth or status, other times receding to obscurity to the point of ironic absurdity.
brand is presented as part of the 2018 Capture Photography Festival.
